Inspired by earlier fairs, the idea of local products fair has been successfully revived, especially on St. Peter’s Day. Locally grown products, olive oil, honey, cheese, dried figs, salted sardines, rakija (brandy) with the aroma of the Biokovo flora. Local food and delicacies offer visitors a part of indigenous atmosphere from the treasury of the local gastronomic heritage. Not long ago the fairs were forgotten, but now the tradition is revived and it is one of the best segments of the tourist offer of Makarska. A successfully presented story of the Makarska folk heritage is the reason for the popularity of such manifestations and a great number of visitors.
Although the town of Makarska often experienced periods of famine and poverty throughout its history, the love that Makarska has for delicious and tasty food has never disappeared. The local cuisine was based on modest and simple food prepared with ingredients cultivated in the coastal climate: vegetables and fish, and sometimes meat. As time passed, food preparation started to include more ingredients, especially under the influence of Venice. Local gourmets started adding locally grown ingredients to basic recipes and new meals were created, such as the Makarska pašticada (beef dish), which is different from the ones served in neighboring towns.