Vrgorac is a small city quaintly situated on the slopes of the Matokit Mountain (lat. Monte Acutum, acute peak) which holds a rich cultural and gastronomic heritage in its bosom.  It is inextricably tied with Biokovo and its mountains, but also with incredibly beautiful fields of Bunina, Rastok and Jezero, therefore you cannot even take one step anywhere in this town, its surrounding steep slopes and green fields at the foot of the mountain without feeling the trembling of time, tradition, appealing aromas and tastes of Dalmatia. The first written document explicitly mentioning Vrgorac, i.e. Vrhgolaz by name is the charter of the King Alfonso V of Aragon from 1444/1445, which mentioned it as one of the most important places in the parish of Gorska where the Croatian noble families Radivojević-Jurjević and Vlatković reigned.Gradina Fortress, a medieval defence fort, is also reminiscent of that period. It towers over the city as a crown, whereas the ancient urban nucleus, the centre of the old town, developed at its foot. 

Stone Dalmatian houses exude Mediterranean charm, which is immensely present in the church of the Annunciation of the Blessed Virgin Mary from the beginning of the 20th century, as well as the Turkish forts from the 16th century, beacons of the time, whose location, numerosity and markedness in the settlement still make them unique in this area.  Those forts had residential and defensive purpose and were inhabited by feudal lords, Turkish beys, Venetian clerks, serdars and captains, but they also served as safe shelters to monks and travel writers.  Tin Ujević, the bard of Croatian literature, was born and lived in one of them. At the Korzo Square a drinking fountain was erected to honour the town where the locals gathered.Town Park, the 19th century public garden, gives a special ambience mood to the old town nucleus; its stone rocks grown into magnificent shapes, natural Mediterranean vegetation and hidden paths create perfect harmony and unique form of park architecture in Dalmatia.

The city of dalmatian prosciutto and wine

Vrgorac received a Certificate and was wreathed as the City of Dalmatian prosciutto and wine!  They are the largest producers of Dalmatian prosciutto in Croatia, and besides the exceptionally favourable climate intertwined with the Mediterranean aromas, aromatic herbs and north-eastern wind from the Biokovo hinterland, which provide a unique taste to this delicacy, the preserved centennial tradition of salting, smoking and curing of prosciutto and other dry-cured meat products in small family curing plants and larger plants, as well as homemade products cured in conformity with the traditional family recipes  serve as ample testimony to the rich history of prosciutto production in Vrgorac. The story of Vrgorac wines began in rich wine-growing hills spread around the bountiful fields of Rastok, Bunina and Jezero where over 10 million vine stocks were planted yielding supreme quality grapes, thus our wines are renowned for their distinctive identity and specific aromas. 


Days of dalmatian prosciutto and wine

Oenological-gastro festival celebrates the tastes of tradition, rural ambience of the ethno-village Kokorići and the awe-inspiring landscape of the Vrgorac area and provides you with a memorable event spiced with a Dalmatian fiesta and folklore, prosciutto, wine, pancetta, cheese and other products from the Vrgorac area, such as honey, fruit, vegetables and delicious homemade delicacies.     


Vrgorac strawberries

Do you know that over a half of the total strawberry production in Croatia is grown in Vrgorac? Numerous families invest a lot of hard work and love into planting and harvesting strawberries in their karts valley and small fields. In springtime, when the entire area is embraced by the aromas and sounds from the fields and turfs, the nature reveals its bountiful splendour, and by the end of April, May and June Vrgorac is intertwined with the aroma of the world-renowned strawberries. This is an ideal time to visit Vrgorac, pick the sumptuous fruits with your own hand, stroll down the numerous field and hill paths, enjoy the seasonal gastronomic delicacies and share the joy with your hosts.A strawberry is always the reflection of its environment and the nature where it grows. This is a fairylike area where southern and continental climate intertwine, with ideal soil and the cleanest water. The Vrgorac strawberry managed to capture all that and weave it into its taste and turn it into a real luscious pleasure.



Tourist season during September and October in Vrgorac is particularly characterised by “Days of bikla”. In order to honour the vine and the goat, this traditional mixture of young red wine and goat milk is prepared. This beverage with invigorating taste and pleasant pink colour has aphrodisiac properties according to the locals.

Bikla festival in Vrgorac


Bikla Festival in Vrgorac is an authentic tourist celebration held every first Saturday in October. It is full of rhythm and characterised by the colour pink and an evening fair which includes the tasting of bikla, homemade wine and other products from the variety of gastronomic offer with rich folklore and entertainment programme.


Town park, Vrgorac


The structure and indented relief of the Park of Vrgorac make it a unique park in these areas, as the famous karts reliefs, rocks and vegetation were placed at the town centre. This is a perfect example of the 19th century landscape park idea whose intention was to bring the nature into the city.  The town Park is an extraordinary natural unit. The rocks merged into magnificent shapes represent the centres around which the pathways have been developed. The traditional Mediterranean hackberry and laurel trees, fissures, sinkholes, paths and stairways constitute valuable architectural elements and they contribute to the peculiarity of the park as a unique form of park architecture in the Mediterranean. In the summer months, this is the most beautiful location for many cultural events, concerts, theatrical performances and lectures. The Park was built at the end of the 19th century, when tobacco warehouses and the building for clerks and tobacco repurchase were completed. It was realised owing to the development of the tobacco industry and the tobacco trade station during the Austrian-Hungarian governance, whose tobacco trading centre was specifically in Vrgorac.



Etno village Kokorići


Do you ever just wish to get away from the urban congestion, living life in a fast lane, your everyday obligations and simply recharge your body and soul? If you are looking for a comfortable accommodation – a stone house oozing simplicity and tradition, and you picture your vacation somewhere surrounded by intact nature, birds chirping in utter peace and calm, then look no further, because you have found your ideal destination in Ethno-village Kokorići. Ethno-village is a peaceful oasis surrounded by nature where you can relax and feel completely at home. It is a place where you can enjoy fresh air and reap all the benefits of local hospitality, see an interesting collection of old-fashion rural items which will give you a brief insight into the life as it once was, taste home-made gastronomy and local wines which will provide you with a memorable experience and utter enjoyment.



Veliki Godinj

Veliki Godinj, a hamlet of Rašćane village and parish, is a preserved gem and museum example of folk architecture and civil engineering of Vrgorska Krajina and the Dalmatian hinterland located on the north-west slopes of the Biokovo Nature Park. Embraced by karst, Veliki Godinj still astounds by its architecture and preserved tradition. Urban stone house construction, cobbled streets, drainage canals, residential area separated from the stables and the area for wheat harvest, all witness a rich heritage of the culture of living and the harmony of the man with the nature. Rural unit originating from the 18th century, or even earlier, encompasses the following hamlets: Veliki Godinj – Pavlinovići, Babulji – Bašići, Mali Godinj – Kovačevići. Since 2008, this rural unit has been included in the Registry of Cultural Goods of the Republic of Croatia, by which this place honours and praises its builders, still nurturing old traditions and customs.



Fields of Vrgorac


The field of Vrgorac, a green oasis of the Dalmatian karst with the meandering river of Matica, is the largest wine-growing region in the Republic of Croatia with over 13 million grapevines and the home of the most unique wine sorts such as Zlatarica vrgorska, Medna, Trnak and Plavka. At one point, this field was a genuine lake, hence it is still referred to as lake (Jezero) by the locals.



Vrgorac hills

Vrgorac is not only characterised by the abundance of its fruitful fields, but also by its three peaks over one thousand meters above the sea level in the stretch of Vrgorac hills comprising Matokit (Sv. Rok, 1062 m a.s.l.), Mihovil (Sv. Mihovil, 1247 m a.s.l.) and Šibenik (Veliki Šibenik, 1314 m a.s.l.). Vrgorac hills (monte di Vergoraz) were first mentioned in the travelogue of Alberto Fortis “Viaggio in Dalmazia” (Eng. “Journey across Dalmatia”), printed in 1774 in Venice. 

Rural tourism

Zagrebačka 31
+385 21 674 208
+385 98 264 955

Pod Matokitom 9
Phone: +385 98 965 34 92

Umčani 88
Phone: +385 98 965 3492
e-mail: gaspar.dario@gmail.com
Web: https://web.facebook.com/zlatnadalmacija/

4. MAJIĆ- Prosciutto production and TASTING FACILITY
Zavojane 21 A
Phone: +385 21 609 117
             +385 91 4848 328
e-mail: info@prsutana-majic.com

Kotezi 13
Phone: +385 21 674 912
              +385 98 477 636

Duge Njive 5
Phone: +385 91 5444 868

Fra Ivana Rožića 18
e-mail: +385 21 674 630
Web: http://www.vina-pilac.hr/

Vina 7
Phone: +385 91 763 9749
e-mail: wineryfranic@outlook.com