Makarska has always been the center of the surrounding region known as Makarska Riviera, both in an administrative, political and economic sense, as well as a center of culture, education, and since the mid twentieth century, tourism. Today, it is a city of more than 15 thousand inhabitants that encompasses picturesque villages at the foot of the Biokovo Mountain, including Veliko Brdo, Puharići, Kotišina and Makar (which is where the name of Makarska comes from). Makarska is one of the most famous tourist destinations on the Croatian coast, attractive for its nature and good climate, rich in tourist attractions and full of hospitable hosts.
Makarska is located below the mountain of Biokovo (1762 m), which protects it from the harsh continental climate and is responsible for its rich Mediterranean vegetation, mild winters, long, warm summers cooled by a refreshing breeze called maestral. Makarska has more than 2750 hours of sun each year and the air temperature above 20°C from July to September. During these same months, the crystal-clear sea also averages a temperature of above 20°C.