Situated in the Split-Dalmatia County, Makarska has long been an administrative, political, economic, cultural and educational center, and since the mid- 20th century, a tourist center as well. Today, it is a city with more than 15 thousand inhabitants that also encompasses the following picturesque villages at the foot of the Biokovo Mountain: Veliko Brdo, Puharići, Kotiština and Makar (hence the name Makarska). Makarska is one of the most famous tourist destinations on the Croatian coast, attractive for its nature and climate, diverse tourist offer and hospitable hosts.Makarska has always been well known for its sand and pebble beach, which is almost 2 km long. Various tourist facilities, comfortable hotels and catering facilities that offer culinary specialties are all lined along the promenades surrounded by pine trees, and there is plenty of entertainment for both children and adults.Makarska is located at the foot of the Biokovo mountain range (1762 m), which protects the city from the harsh continental climate. It has a lush Mediterranean vegetation, mild winters and long and warm summers with a refreshing wind maestral.
Makarska is surrounded by nature. It has more than 2750 hours of sun a year, with an air temperature of more than 20°C from June to September, and its crystal-clear sea has a temperature above 20°C from June to October.The town of Makarska has developed around a natural harbor that is protected by the picturesque peninsula of Sveti Petar (St. Peter) and the cape Osejava. It is the largest and only harbor of this kind between the mouth of the rivers Cetina and Neretva. Today, there is a ferry line from Makarska to Sumartin on the island of Brač, which runs several times a day. In the summer evenings, the harbor is full of yachts and tourist excursion boats, and the Kačić Square in the center of town is full of youth enjoying entertainment and cultural performances. As the night goes on, Makarska becomes more and more alive, and its cafes, restaurants and disco bars fill up. Makarska lies at 44° 17' 38" latitude and 17° 1' 20" east longitude, almost in the middle of the north-western half of the Makarska Riviera.